4. Ignored The Market
In 1998, Nokia over threw Motorola as the World’s biggest mobile phone vendor. Nokia continued to dominate and went on to become the largest mobile vendor for straight 14-years. Fast-forward to 2015, the whole scenario has changed! Nokia no longer has that prestigious crown, it has been toppled by Samsung.
Although, Samsung seem to have lost its course and charm. What befell Nokia may befall the South Korean company soon, because Samsung’s Mobile future is falling apart.
Nokia’s inability to make custom phones for the U.S market didn’t win itself many allies among the local carriers; this lead to a further decline in it’s market share. While other companies made friends in the US, Nokia was too conformable with the ego of being the World’s largest phone maker. It had loyal fans in Africa and other European countries, when these fans decided to jump camps, it spelt the beginning of doom days for the multi-billion dollar company.
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