3. Ignored The Threat Of The iPhone
When the iPhone first launched in 2007, it sent shock-waves through-out the industry. It was a landmark achievement by Apple, seeing the massive leap from what the conventional Windows Mobile, Symbian and Palm OS had to offer.
Nokia was particularly blind to the threat of the iPhone. They saw the iPhone as an expensive piece of gadget that would not stand the test of time.
No doubt, the original iPhone was overpriced, but it soon became a mainstream gadget once Apple strucked a deal with AT&T; which saw the price fall to as low as $200. From that moment, every iPhone released has sold in millions.
The introduction of App Store on the iPhone tied consumers into a world of apps that worked on only the iOS. This cemented the dominance of iPhone, making Nokia phones look like toy.
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