Editorial: How Microsoft Can Help Nokia Win The SmartPhone War

Google has Motorola and Microsoft owns Nokia. While Google’s Android OS didn’t gain popularity with Motorola, Samsung Electronics redefined how we see smartphones, setting the benchmark of what the Android OS can do on mobile and having total dominance on the smartphone war.

Google would have wished that the Motorola brand was in the shoes of Samsung but Motorola is literally dead and even the highly rated Android OS failed to revive it in a way that will send shockwaves through-out the mobile market. Samsung needs Google and Google needs Samsung.

Samsung is forcing Nokia down the path of Motorola. Ironically, it was Nokia who sent Motorola out of business with exciting range of phones backed by unbelievable battery-life and powered by the holy grail of mobile devices; Symbian OS. With self reliance on the acquired Symbian OS and ignoring the markets, Nokia soon began losing relevance in the mobile markets and as the US set their sights on iPhone while Europe and Asia found love with Samsung’s Galaxy series, Nokia’s revenue plummeted and got worse once China’s own Tecno mobile company got hold of the Africa mobile markets with cheap, durable and affordable range of Android smartphones. Surley, it was the end of the road for Nokia but now they have got Microsoft and we will examine how the two giants can put up a fight against Google and Apple.

How Nokia And Microsoft Can Reclaim The Crown

No doubt, Microsoft has enjoyed decades of success with the Windows OS on PC’s but achieving similar feat on mobile devices has always eluded the software giant and the key to finally hitting their milestone might just be the acquisition of Nokia.

4. More Tiny

Everyone loves tiny gadgets that don’t have down-market functions. Nokia needs to take the route and produce exciting Windows smartphones that is less than 5.75 mm thin. Huawei ‘s Ascend P6 is the world’s slimmest smartphone. Nothing stops Nokia from achieving similar feat. Nokia used to be the benchmark of creative designs. With the accusation by Microsoft, it needs to go back to the drawing board and make creativity play a dominant role in production.

3. Aggressive Marketing

Microsoft has shown what marketing can do to a brand with the Xbox 360. With enormous resources pumped into Xbox 360 campaign, it wasn’t too long before the once written-off gaming device became a major player in the gaming industry. With the right marketing, Nokia can once again reclaim the top spot.

Microsoft has lots of cash to splash on any product and this is definitely one area where Nokia would gain significant momentum. A lot of people are simply unaware of what Windows 8 mobile OS can do. I really do feel sad for Microsoft because they have done so much on improving the OS, but no one seems to notice it. Campaign ads showings the powers of Windows 8 mobile will work like a charm, passing across functionality message of Nokia devices will send shock-waves across the industry.

A lot of people do not know that Nokia has stepped up their game in terms of camera and image quality. Nokia Lumia 1020 has a 41 megapixel camera; it’s the best in industry and 5-times better than what the iPhone 5 can offer. It is either this product was not marketed or it was marketed in a wrong way. When Microsoft finally gets holds of Nokia, we will definitely see improvements in Nokia’s revenue because the guys at Microsoft’s PR unit surely know how to do their jobs.

2. Price

One of the ways Samsung got hold of the smartphone market was to release exciting rage of Android powered devices that would suit both the elite and the commons. The iPhone like every other Apple device is simple over-priced and once people saw an alternative which Samsung was willing to provide, it wasn’t too hard for users of Symbian OS to jump camps. Lovers of the expensive iPhone and who couldn’t get hold of one found Samsung rage of smartphones as an automatic alternative.

Mircosoft knows better. They have had impressive share of the gaming markets only because the Xbox 360 was a $100 bill cheaper than the PlayStation 3. A few people will stick to brand loyalty but a larger audience will always take the cheaper alternative provided it provides most of the functionality they need in a smartphones. We can expect to see more range of Nokia smartphones and at a cheaper price and that will definitely boost Nokia’s relevance in the mobile market.

1. More Windows 8 Vendors

Android is the automatic favorite for smartphone vendors. Microsoft needs to break that monopoly by offering incentives and excellent development kit to companies who are yet to decide on exploring what the Windows 8 mobile can do. LG is reported working on a Windows 8 powered smartphone, this is an exciting news but more needs to be done. Samsung needs to make more Windows 8 smartphones, the Ativ S Neo is pretty cool but isn’t anywhere near the numerous Samsung smartphones proudly running on the Android operating system.

The OS market is changing; Samsung and Intel are creating their own OS, Firefox OS is gradually gaining momentum and sooner or later, the Monopoly of Android would be no more. Microsoft needs to know where it stands otherwise; Nokia along with the promising Windows 8 OS would be swept of the smartphone markets. It’s not the first time we have seen Microsoft failing. The merger of MSN search and Yahoo search to Bing failed to dent what Google search has to offer. Zune was equally a flop and nothing stops Nokia’s accusation from being a bigger flop.

The ball is in the court of Microsoft as they now have one of the strongest mobile brands, they can either make it or break it. What do you think?

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